The Pause: Finding Light in the Shadows

Hi, I’m Sofia, the founder of Neroliya. My journey didn't begin in a studio, but at a crossroads. After twelve years in the corporate world, my career came to an abrupt end in 2025. Like many facing a layoff, I felt lost—until I realized this "end" was actually an invitation to ask: "What kind of life do I truly want to live?" 

Leaving behind the relentless hustle, I turned to nature and yoga to heal. I learned that in the stillness, we don’t just find silence; we find ourselves. This period of reflection became the foundation of Neroliya.studio, established in November 2025. Based in the scenic city of Hangzhou with a branch office in Hong Kong, Neroliya is more than a business—it is my new beginning, and I hope it inspires you to find yours.

The Encounter: Soulful Hands, Shared Dreams

During this period of healing, I encountered a series of handcrafted works that radiated a sense of tranquility I hadn't felt in years. As I spoke with the creators behind these pieces, I discovered a community of kindred spirits. They are artists who love nature and live mindfully, refusing to be swept away by mindless commercialism.

They balance the delicate act of making a living, pursuing their passion, and honing their craft. Their vitality and sincerity were woven into every stitch and curve of their work. Though our crafts differed, our hearts beat to the same rhythm: We believe that the union of nature and handcraft is a sublime elevation of beauty. We are people who notice the "quiet moments" that others overlook, embracing life’s ebbs and flows with grace.

The Birth: A Dream Reawakened

Through these shared aesthetics and values, a spark was reignited. A small dream of opening a boutique shop—a dream I had tucked away for seven years—finally began to glow.

NEROLIYA was born.

The name is inspired by Neroli (orange blossom)—a scent that is fresh, healing, and bathed in a soft, golden light. It represents a gentle sense of joy and a warm, luminous touch—the very feeling we wish to bring into your home and your heart.

The Soul of Handcraft: Embracing the Imperfect and the Rare

At Neroliya, every piece is handcrafted by artists who pour their heart and soul into their work through fair-trade practices. Because we honor the rhythm of manual creation, these pieces cannot be rushed—they require time, intention, and a patient wait.

Unlike the flawless coldness of mass-produced goods, our items carry the subtle marks of the human hand. These "imperfections" are, in fact, the signatures of uniqueness. To protect the flicker of creative inspiration, our artists often limit their production; once a creative cycle is complete, they move on to new muses. This means that many of our pieces are one-of-a-kind treasures. If you find one that speaks to you, you are among the few lucky ones to own it. We cherish this fleeting passion and the sincerity woven into every texture.

Our Vision: Where Art Meets Everyday Warmth

Neroliya is more than a boutique; it is a studio dedicated to the art of living. We curate original handcrafted pieces, home decor in soft, soothing palettes, and objects inspired by the natural world.

I started Neroliya because these works gave me the strength and confidence to face life again. Now, I want to pass that warmth on to you:

  • To soothe your spirit and let the anxiety loosen its grip.

  • To please your senses with the healing power of beauty.

  • To light up your space with small moments of "certain happiness."

At Neroliya, we believe in treating yourself well. Because every piece of art you bring home is not just a purchase—it is a promise to cherish the beauty of the present moment.